Beyonce - Lemonade Marketing 02:43 Beyonce created an amazing cross media marketing campaign for the release of her album Lemonade last year. She surprised fans by droppi...Read More
Ownership and Adele 05:31This is regarding future music releases. XL recording still own the rights to Adele's previous music releases. https://www.theguardian...Read More
Ed Sheeran - Who publishes his music? 02:45http://www.musicweek.com/publishing/read/your-guide-to-the-publishers-and-songwriters-on-ed-sheeran-s/067810Read More
360 Degree Contracts 03:43 Further reading https://www.thebalance.com/how-360-deals-in-the-music-industry-work-2460343 Read More
Useful Websites for information on Music Industry 03:39http://portfolio.reigate.ac.uk/view/view.php?id=7971 http://musicindustrysectionb.blogspot.co.uk/ http://www.musicweek.com/ http://www.bpi.c...Read More
Ed Sheeran - Nando's Cross Promotion 02:26 Also read this http://www.telegraph.co.uk/news/newstopics/howaboutthat/11359450/Does-mythical-Nandos-black-card-actually-exist.htmlRead More
Adele - Cross Promotion Skyfall 02:19 This is a perfect example of how cross promotion works. Both Adele and Skyfall both get to benefit from the promotion the other creates...Read More
Ed Sheeran - Cross Promotion O2 02:13 Ed Sheeran - O2 Priority TV advert from VCCP on Vimeo .Read More
Ed Sheeran - Snapchat Marketing 02:10http://www.thedrum.com/news/2017/01/06/ed-sheeran-hides-new-single-snapchat-lens-part-album-teaser-campaignRead More
Ed Sheeran - Joining a Label 02:08 Ed Sheeran is a singer-songwriter who has topped the charts worldwide with his first two albums + and X . He began gigging around London...Read More
Synergy - XL Recordings - Adele 00:15Adele has very consistent branding, it is often black and white, she has 'big' hair and often looks wistful. This consistency across...Read More
Radiohead - Different Distribution 04:03This is worth a read and adding to your case study! http://www.nme.com/blogs/nme-blogs/did-radioheads-in-rainbows-honesty-box-actually-dam...Read More
Independent Labels 03:00 Links to News http://www.theguardian.com/music/2014/apr/19/why-record-labels-still-matter http://www.theguardian.com/music/2012/mar...Read More