Synergy - XL Recordings - Adele
Adele has very consistent branding, it is often black and white, she has 'big' hair and often looks wistful. This consistency across many media platforms is known as SYNERGY. All of the different media work together to create a clear brand image. This is likely to have been the work of XL Recordings in branding their artist in the marketing stage. It is a traditional form of advertising and clearly recognizable to an audience.
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| Album Cover - 21 |
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| Album Cover - 25 |
| Music Video - Hello |
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| Vanity Fair Front Cover |
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| Rolling Stone Magazine |
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| Elle Magazine Front Cover |
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| Adele's Website |
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