Cross Promotion and Synergy 04:45Synergy - In advertising when a brand or product has a consistent message, colour scheme, advert story and actors across many platforms we c...Read More
Convergence of Technologies 04:22Before you start answer this: What is Technological Convergence? 1. Create a timeline of the development of technology that has impact...Read More
Lesson 4: Industry Research 05:46 Create an illustrated, detailed, document that uses statistical evidence and addresses the following; What is the current percentage of d...Read More
Lesson 2: Technology and the Music Industry 02:00 Technology & The Music Industry from npamediastudies Link for Slide 1 The Long Tail theory: Links to useful arti...Read More
Lesson 1: Music Consumption 05:47 1. Ask your peers the following; 1. How has the way in which you obtain music changed over the years? 2. How do you find out about m...Read More