Synergy - In advertising when a brand or product has a consistent message, colour scheme, advert story and actors across many platforms we c...

Adele has very consistent branding, it is often black and white, she has 'big' hair and often looks wistful. This consistency across...

This is a perfect example of how cross promotion works. Both Adele and Skyfall both get to benefit from the promotion the other creates...

Past AS Section B OCR Media Qs from npamediastudies Summer 2015 To what extent does media ownership have an impact on the succ...

1. Ask your peers the following; 1. How has the way in which you obtain music changed over the years? 2. How do you find out about m...

Create an illustrated, detailed, document that uses statistical evidence and addresses the following; What is the current percentage of d...

Also read this http://www.telegraph.co.uk/news/newstopics/howaboutthat/11359450/Does-mythical-Nandos-black-card-actually-exist.html

Beyonce created an amazing  cross media marketing campaign  for the release of her album Lemonade last year. She surprised fans by  droppi...

Excellent BBC article on Ed Sheeran and Warner Bros. http://www.bbc.co.uk/news/business-39849488

This is worth a read and adding to your case study! http://www.nme.com/blogs/nme-blogs/did-radioheads-in-rainbows-honesty-box-actually-dam...